Digital marketing built by
operators, for operators
Marketing and operations have historically operated in silos across multifamily. Campaign performance, leasing activity, and resident data rarely connect. This gap makes true attribution and informed decision-making nearly impossible.
With Tenant Source, we bridge that gap — aligning digital strategy with on-site performance while helping operators build more diversified, ILS-independent lead funnels.
Exploding marketing costs. Stagnant performance.
ILS Dependency
Long contracts. Rigid spend that’s ever-increasing. No control over the funnel.
Attribution Blindness
Traffic reports that don’t connect spend to signed leases. Vanity metrics without NOI impact.
Conversion Leakage
Demand generation without conversion infrastructure. Leads lost to slow sites, poor UX, and weak follow-up.
Declining Lead Quality
Long contracts. Rigid spend that’s ever-increasing. No control over the funnel.
Bespoke solutions for every type of operator.
The same systems that have sustained Mark-Taylor’s ILS Independence since 2018. Every digital solution is paired with operator-led account management that goes well beyond “leads” and “conversions”.
Comprehensive Digital Audit
A full diagnostic of your current digital presence—uncovering gaps in attribution, channel performance, and conversion infrastructure before a single dollar is reallocated.
- Traffic-to-lease attribution mapping
- ILS & paid media spend analysis
- Website conversion benchmarking
- Competitive visibility assessment
Digital Advertising Campaigns
Operator-informed paid media strategy across search, social, and display — built to drive qualified traffic and reduce over-dependence on ILS platforms.
- Google PPC & display management
- Meta & social campaign strategy
- Retargeting & audience segmentation
- Cost-per-lease performance tracking
Mobile-First Websites
High-performance property websites designed around how renters actually search — fast, frictionless, and built to convert traffic into tours.
- Mobile-optimized UX & design
- CTA hierarchy & lead capture
- CRM & scheduling integration
- Page speed & SEO performance
Review & Reputation
Proactive reputation management that protects your brand, improves search visibility, and turns resident sentiment into a leasing asset.
- Review generation & response strategy
- Google & ILS rating management
- Sentiment monitoring & reporting
- Brand consistency across platforms
Strategy Built on
40 Years of Operating Data
Tenant Source is the consultative marketing product and platform built by Mark-Taylor Residential, a Phoenix-based multifamily developer + operator with four decades of on-site execution. Our recommendations aren’t built on agency theory—they’re pressure-tested against real portfolio performance, actual lease velocity, and first-party attribution data. We know what works on-site because we execute it daily.
Book a Discovery Call
60-minute consultation to diagnose your current marketing performance, identify conversion leakage, and map a path to measurable improvement.
© 2026 Tenant Source, a division of Mark-Taylor Residential